About The Hair Lab by Strands
BACKED BY SCIENCE
Created by Strands Hair Care, we bring expertise in hair biology, specialization in custom formulation, plus one of the largest databases of hair biology and ingredient performance in the world. (Yup, we’re hair nerds.)
About The Hair Lab by Strands
AND TECHNOLOGY
With 2 ways to test (our handheld Strands Smart Scanner or online Strands Test), we formulate custom product recommendations based on your hair’s biological data — not guesswork.
About The Hair Lab by Strands
DESIGNED FOR ALL
Anyone who’s ever struggled to find products for their unique hair type, texture or style can now get hair care customized for their one-of-a-kind strands. At prices that don’t leave anybody out.
Sustainable + Clean
Our formulas are free from ingredients harmful to you, your hair and the planet. All are sulfate-free, paraben-free, phthalate-free, mineral oil-free and cruelty-free. Our bottles are made with 25% PCR, and our boxes are SFI-certified and recyclable*.
*Please check your local curbside recycling program
JOURNEY
DELAPENHA
With a passion for biology and a background in biotech, Eric realized that the hair care industry was built on the assumption that everyone understands their hair and all of the environmental, physiological and treatment variables that impact it. Hair care, he discovered, was a guessing game. Amazed at how much time and money people wasted on products because they didn’t understand their hair’s nature and needs, he set out to build a solution. The answer was Strands Hair Care. Launched in 2020, Strands became a leader in precision hair testing and custom formulations.
Now, with the launch of The Hair Lab, in partnership with Walmart, we’re able to give everyone access to customized hair care based on their hair’s biology — not assumptions or guesswork — at prices that don’t leave anybody out.
The Hair Lab vs Strands
| HAIR TEST | In-person rapid analysis |
Lab-grade analysis |
| HOW WE TEST | Handheld Strands Smart Scanneror online Strands Test |
Test Kit sent to collect your hair sampleand select your custom fragrance |
| WHERE WE TEST | In-store or at home |
Analyzed in our lab |
| Data points (aka what we ANALYZE) |
Up to 26 |
Up to 85 |
| Test includes | 20x hair & scalp image |
100x microscopic cuticle images (4) |
| Products | Grab your custom-recommended shampoo+ conditioner + doses. Mix at home. |
Our chemists custom-formulate your shampoo and conditioner |
| Delivery | Buy in-store or order on Walmart.com |
Shipped to you |
| Label Customization | My Code (aka your custom formula) |
Your name hair data and fragrance |
| Fragrance choices | n/a |
5 (including fragrance free) |
| Test Timing | 2 minutes |
5 to 7 days |
| Possible combinations | 1,000+ |
4,000 + |
| Cruelty free | ||
| Clean | ||
| PRICE | $8.94 for 11 FL OZ shampoo/conditioner. $2.94 for dose set. |
$20 to $25 for 8 FL OZ shampoo/conditioner |
| Test Your Hair | Order Your Strands Kit |