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Customized hair care for under $9 a bottle

We’ve Got Customized Hair Care Down To A Science

As pioneers in precision hair testing and custom formulation, we set
out to create something never done before: real-time hair analysis
and customized products... in minutes.

About The Hair Lab by Strands

BACKED BY SCIENCE

Created by Strands Hair Care, we bring expertise in hair biology, specialization in custom formulation, plus one of the largest databases of hair biology and ingredient performance in the world. (Yup, we’re hair nerds.)

About The Hair Lab by Strands

AND TECHNOLOGY

With 2 ways to test (our handheld Strands Smart Scanner or online Strands Test), we formulate custom product recommendations based on your hair’s biological data — not guesswork.

Take the Test

About The Hair Lab by Strands

DESIGNED FOR ALL

Anyone who’s ever struggled to find products for their unique hair type, texture or style can now get hair care customized for their one-of-a-kind strands. At prices that don’t leave anybody out.

Sustainable + Clean

Our formulas are free from ingredients harmful to you, your hair and the planet. All are sulfate-free, paraben-free, phthalate-free, mineral oil-free and cruelty-free. Our bottles are made with 25% PCR, and our boxes are SFI-certified and recyclable*.

*Please check your local curbside recycling program

paraben free
sulfate free
phthalate free
mineral oil free
cruelty free
A HAIR CARE
JOURNEY
ERIC
DELAPENHA

With a passion for biology and a background in biotech, Eric realized that the hair care industry was built on the assumption that everyone understands their hair and all of the environmental, physiological and treatment variables that impact it. Hair care, he discovered, was a guessing game. Amazed at how much time and money people wasted on products because they didn’t understand their hair’s nature and needs, he set out to build a solution. The answer was Strands Hair Care. Launched in 2020, Strands became a leader in precision hair testing and custom formulations.

Now, with the launch of The Hair Lab, in partnership with Walmart, we’re able to give everyone access to customized hair care based on their hair’s biology — not assumptions or guesswork — at prices that don’t leave anybody out.

The Hair Lab vs Strands

HAIR TEST

In-person rapid analysis

Lab-grade analysis

HOW WE TEST

Handheld Strands Smart Scanneror online Strands Test

Test Kit sent to collect your hair sampleand select your custom fragrance

WHERE WE TEST

In-store or at home

Analyzed in our lab

Data points
(aka what we ANALYZE)

Up to 26

Up to 85

Test includes

20x hair & scalp image
Scalp moisture level
n/a
Hair texture (mm resolution)
Environmental impacts
Product level recommendations

100x microscopic cuticle images (4)
Scalp sebum level
Cuticle integrity
Hair texture (µm resolution)
Environmental impacts
Ingredient level recommendations

Products

Grab your custom-recommended shampoo+ conditioner + doses. Mix at home.

Our chemists custom-formulate your shampoo and conditioner

Delivery

Buy in-store or order on Walmart.com

Shipped to you

Label Customization

My Code (aka your custom formula)

Your name hair data and fragrance

Fragrance choices

n/a

5 (including fragrance free)

Test Timing

2 minutes

5 to 7 days

Possible combinations

1,000+

4,000 +

Cruelty free
Clean
PRICE

$8.94 for 11 FL OZ shampoo/conditioner. $2.94 for dose set.

$20 to $25 for 8 FL OZ shampoo/conditioner

Test Your Hair Order Your Strands Kit

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