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Customized hair care for under $9 a bottle



High-tech hair analysis reveals what your hair really needs —

and recommends a customized routine to match… in minutes.

About The Hair Lab by Strands


Created by Strands Hair Care, we bring expertise in hair biology, specialization in custom formulation, plus one of the largest databases of hair biology and ingredient performance in the world. (Yup, we’re hair nerds.)

About The Hair Lab by Strands


With 2 ways to test (our handheld Strands Smart Scanner or online Strands Test), we formulate custom product recommendations based on your hair’s biological data — not guesswork.

Take the Test

About The Hair Lab by Strands


Anyone who’s ever struggled to find products for their unique hair type, texture or style can now get hair care customized for their one-of-a-kind strands. At prices that don’t leave anybody out.


With a passion for biology and a background in biotech, Eric realized that the hair care industry was built on the assumption that everyone understands their hair and all of the environmental, physiological and treatment variables that impact it. Hair care, he discovered, was a guessing game. Amazed at how much time and money people wasted on products because they didn’t understand their hair’s nature and needs, he set out to build a solution. The answer was Strands Hair Care. Launched in 2020, Strands became a leader in precision hair testing and custom formulations.

Now, with the launch of The Hair Lab, in partnership with Walmart, we’re able to give everyone access to customized hair care based on their hair’s biology — not assumptions or guesswork — at prices that don’t leave anybody out.

Sustainable + Clean

Our formulas are free from ingredients harmful to you, your hair and the planet. All are sulfate-free, paraben-free, phthalate-free, mineral oil-free and cruelty-free. Our bottles are made with 25% PCR, and our boxes are SFI-certified and recyclable*.

*Please check your local curbside recycling program

paraben free
sulfate free
phthalate free
mineral oil free
cruelty free


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