THE LAB IS GETTING A MAKEOVER
Don't worry, we kept the good stuff inside
SAME GREAT FORMULAS, FRESHLY WRAPPED
Made by us. Customized by you.
CUSTOMIZED HAIR CARE
Over 1,000 Combinations, No Guesswork, Just Science.
BUILD YOUR ROUTINE
Once we know your hair’s unique biology, we build a customized routine to match. There’s no guesswork, just great hair.
- Shampoos
- Conditioners
- Leave-In Conditioners
- Scalp Serums
- Doses
HOW IT WORKS
step 1
Analyze your hair
Use our 2-minute AI-Powered Diagnostic Tool to analyze your hair's biology and understand your needs.
step 2
Select your bases and doses
Our analysis prescribes the perfect bases and doses tailored to your unique hair biology from over 1,000 possible combinations.
STEP 3
Personalize your formula
Add up to 3 unique doses per base to create your personalized formula. Then close the cap, give it a shake and get ready for great results!
WHAT SETS US APART
Clean +
Conscious
Free from ingredients that are harmful to you and the planet.
Signature
Scent
Transports you to a tropical resort with every use.
Routine Customized
to Your Biology
Meets the unique needs of your hair and scalp.
1000+ AI-Powered
Combinations
2-minute AI diagnostic prescribes your ideal product mix.
REMOVE THE GUESSWORK
Hair care is not one size fits all. Your hair’s health is a function of many factors — texture, type, breakage, frizz, treatments, styling tools, pollution — explore some of our favorite routines and find out what works for you.
Micah's Routine
Anti-Breakage
Curl Definition
Scalp Reset
Haley’s Routine
Anti-breakage
UV Shield
Anti-frizz
Sima’s Routine
Heat Defense
Shine
Moisture Boost
Abigail’s Routine
Less Brassiness
Color Protect
Anti-breakage
Ashley’s Routine
Rebuild Strands
Boost Moisture
Reset Scalp
