how it works
Hair texture. Scalp type. Breakage. Frizz. Treatments. Tools. Humidity. Pollution.
Water hardness. UV.
A myriad of factors affect your hair’s health. That’s why the first step in your journey to great hair starts with an in-depth analysis of your strands. Our state-of-the-art technology accurately assesses your hair’s needs — in just 2 minutes.
The more you know about your hair’s biology, the more it can shine!
That’s why your hair profile decodes everything from hair type to scalp oil level, environment to frizz. And simplifies countless hair care options into one customized routine that’s your perfect match.
Your best-ever hair is within arm’s reach!
Drop your custom-recommended doses, shampoo and conditioner in your cart. At home, mix, shake, lather... and get ready to welcome the best version of your hair you’ve yet to meet.
- Shampoos
- Conditioners
- Doses
Build your routine
- Shampoos
- Conditioners
- Doses
Customized
Hair Care for All
Hair Care for All
We believe no two strands are alike. That’s why we start with an in-depth analysis of your hair. Once we know its unique biology, we build a customized routine to match. No guesswork. Just science. (And great hair.)
1000+ unique combinations
With so many factors affecting your hair’s health — and no way to easily understand them — most hair care products leave your strands feeling misunderstood. As scientists, we created a solution: hair analysis technology that assesses your hair's needs, and customized formulas to solve them. All within minutes.
Nayoung
- Clarifying Shampoo
- Light-Weight Conditioner
- Shine Boost Dose Set
- Anti-Breakage Dose Set
- Scalp Reset Dose Set
Natalia
- Moistuizing Shampoo
- Well-Balanced Conditioner
- Anti-Frizz Dose Set
- Curl Define Dose Set
- Rebuild Boost Dose Set
Abagail
- Revitalizing Shampoo
- Well-Balanced Conditioner
- Anti-Brass Dose Set
- Color Protect Dose Set
- Heat Defense Dose Set
Ashton
- Clarifying Shampoo
- Light-Weight Conditioner
- Shine Boost Dose Set
- Anti-Breakage Dose Set
- Scalp Reset Dose Set
PRESS HIGHLIGHTS
“Best Value Custom Shampoo”
“...The Hair Lab seeks to bring the curated approach to personalized hair care of its prestige parent brand, Strands Hair Care, to the mass market.”
“Shoppers can now get personalized recommendations in-store and then buy products on the spot.”
“The Hair Lab by Strands is the latest seeking to drive home the message that hair care isn’t one size fits all.”
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