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Customized hair care for under $9 a bottle

Customized Hair Care For All

It’s not rocket science. It’s hair biology.

how it works

Ready? Test Your Hair
The Hair Lab by Strands hair biology test
TEST

Hair texture. Scalp type. Breakage. Frizz. Treatments. Tools. Humidity. Pollution. 
Water hardness. UV.

A myriad of factors affect your hair’s health. That’s why the first step in your journey to great hair starts with an in-depth analysis of your strands. Our state-of-the-art technology accurately assesses your hair’s needs — in just 2 minutes.

hair biology
KNOW

The more you know about your hair’s biology, the more it can shine! 

That’s why your hair profile decodes everything from hair type to scalp oil level, environment to frizz. And simplifies countless hair care options into one customized routine that’s your perfect match.

The Hair Lab by Strands personalized hair care dose being poured into paraben-free shampoo
CUSTOMIZE + GO

Your best-ever hair is within arm’s reach!

Drop your custom-recommended doses, shampoo and conditioner in your cart. At home, mix, shake, lather... and get ready to welcome the best version of your hair you’ve yet to meet.

woman with beautiful, shiny hair from The Hair Lab custom hair care
blonde woman with beautiful, anti-brass hair from The Hair Lab custom hair care
Our Promise

Customized
Hair Care for All

We believe no two strands are alike. That’s why we start with an in-depth analysis of your hair. Once we know its unique biology, we build a customized routine to match. No guesswork. Just science. (And great hair.)

man with beautiful, curly hair from The Hair Lab custom hair care
woman with beautiful, curly hair from The Hair Lab custom hair care
paraben free
sulfate free
phthalate free
mineral oil free
cruelty free

1000+ unique combinations

With so many factors affecting your hair’s health — and no way to easily understand them — most hair care products leave your strands feeling misunderstood. As scientists, we created a solution: hair analysis technology that assesses your hair's needs, and customized formulas to solve them. All within minutes.

The Hair Lab by Strands customer who used clarifying shampoo, light-weight conditioner, shine boost, scalp reset and anti-breakage dose sets

Nayoung

  • Clarifying Shampoo
  • Lightweight Conditioner
  • Shine Boost Dose Set
  • Anti-Breakage Dose Set
  • Scalp Reset Dose Set
The Hair Lab by Strands customer who used the moisturizing shampoo, well-balanced conditioner, anti-frizz, curl define and rebuild boost dose sets

Natalia

  • Moisturizing Shampoo
  • Well-Balanced Conditioner
  • Anti-Frizz Dose Set
  • Curl Define Dose Set
  • Rebuild Boost Dose Set
The Hair Lab by Strands customer who used the well-balanced conditioner and anti-brass, color protect and heat defense dose sets

Abigail

  • Revitalizing Shampoo
  • Well-Balanced Conditioner
  • Anti-Brass Dose Set
  • Color Protect Dose Set
  • Heat Defense Dose Set
The Hair Lab by Strands customer who used the clarifying shampoo, light-weight conditioner and shine boost, anti-breakage and scalp reset dose treatments

Ashten

  • Clarifying Shampoo
  • Light-Weight Conditioner
  • Shine Boost Dose Set
  • Anti-Breakage Dose Set
  • Scalp Reset Dose Set

PRESS HIGHLIGHTS

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