BUILD YOUR ROUTINE
Once we know your hair’s unique biology, we build a customized routine to match. There’s no guesswork, just great hair.
- Shampoos
- Conditioners
- Leave-In Conditioners
- Scalp Serums
- Doses
HOW IT WORKS
step 1
Analyze your hair
Use our 2-minute AI-Powered Diagnostic Tool to analyze your hair's biology and understand your needs.
step 2
Select your bases and doses
Our analysis prescribes the perfect bases and doses tailored to your unique hair biology from over 1,000 possible combinations.
STEP 3
Personalize your formula
Add up to 3 unique doses per base to create your personalized formula. Then close the cap, give it a shake and get ready for great results!
WHAT SETS US APART
Clean +
Conscious
Free from ingredients that are harmful to you and the planet.
Signature
Scent
Transports you to a tropical resort with every use.
Routine Customized
to Your Biology
Meets the unique needs of your hair and scalp.
1000+ AI-Powered
Combinations
2-minute AI diagnostic prescribes your ideal product mix.
REMOVE THE GUESSWORK
Hair care is not one size fits all. Your hair’s health is a function of many factors — texture, type, breakage, frizz, treatments, styling tools, pollution — explore some of our favorite routines and find out what works for you.
Micah's Routine
Anti-Breakage
Curl Definition
Scalp Reset
Haley’s Routine
Anti-breakage
UV Shield
Anti-frizz
Sima’s Routine
Heat Defense
Shine
Moisture Boost
Abigail’s Routine
Less Brassiness
Color Protect
Anti-breakage
Ashley’s Routine
Rebuild Strands
Boost Moisture
Reset Scalp
